Domino? S Blipps This encourages new 555 transactions

Posted on January 31st, 2011 by presents

Domino new 555 Blipps she could handle the promotion of

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Promotion

(NYSE: UK) January 4, 2012

Domino Pizza, a pizza delivery expert, has launched a new six-sheet posters Blippar in his last 555 pizzas a lot of lives.

more than 6,000 locations across the country now sports Domino poster, which uses Blippar application for the creation of augmented reality experiences. Users can store transactions for the next domino, you use the Domino custom mobile application, the fan Facebook, and see them in the local menu, everything you see on the poster for the domino smartphone. Different characteristics of six sheets of “jump” from the side, if you look through Blippar application.


For

not Blippar users, poster simply shows the current address of the Domino 555, all three (or more) offers a 9 ½ “pizza for only £ 5,55 each.

Nick Holland, a media manager Domino, said. “We are always looking for new and innovative ways to interact with our customers with the latest technology with this exciting new campaign Blippar gives us an excellent opportunity not only to communicate a lot of good pizza, but also to users, providing them with information relevant to their commitment to local memory and other features available to mobile users. With offices up and down the country, we are happy pizza lovers blipping, where they live more of our posters. “


Download

Blippar http://www.blippar.com free application. For more information on Domino, please visit http://www.dominos.co.uk.

Notes to editors:
Domino’s Pizza
UK and IRL plc is a leading supplier in the rapidly growing market for pizza delivery and holds an exclusive franchise to master own, operate and franchise Domino’s Pizza stores in the UK and Ireland. The first store opened in Luton in the UK in 1985 and the first Irish store opened in 1991. In April 2011 the Group acquired a controlling stake in an exclusive franchise to own master, manage and franchise stores Domino’s Pizza in Germany.

gave September 25, 2011, 702 stores in the UK, Ireland and Germany. Of these, 553 branches in England, 47 in Scotland, 28 in Wales, 19 in Northern Ireland, one is located on the Isle of Man, mobile devices, 49 in Ireland and four in Germany.

founded in 1960, Domino’s Pizza is one of the world’s leading pizza delivery brands. In connection with a particular franchise system, Domino’s Pizza operates a global network of over 9350 Dominoes Pizza stores in 70 international markets. Domino’s Pizza has a singular focus -. Home delivery pizza, freshly made with quality ingredients

Order

UK customers can place your order and http://www.dominos.co.uk customers in the Republic of Ireland may be online at http://www.dominos.ie online. In addition, mobile users can download free from Domino iPhone, iPad, Android and applications.

For more information contact:

Pizza Domino Press Office
Domino’s Pizza
Group Ltd.

Tel: 01908 580654

E: pr (at) domino (dot) co (dot) UK

Ref: DPGL/CM/580

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